Topic hub
Website representations
What the storefront says about the business — product claims, labels, policies and consistency across pages — and how to review it before a provider does.
117 guides — page 2 of 5
- Compare your cookie and consent statement with what your tags actually do
Does my consent banner's promise match the behavior of the analytics and advertising tags on the store?
For: A research-only store owner coordinating the people responsible for privacy wording, consent settings, and analytics or advertising tags. — updated 2026-10-01
- Check what your store tells visitors about currency and pricing
Do my displayed prices, currency labels, and any duty or tax statements match how orders are actually charged and settled?
For: An owner or content approver of a research-only store reviewing the currency and pricing statements buyers see before payment. — updated 2026-10-01
- Review the disclosures for a recurring-order offer
Which material terms, consent records and cancellation route should I review for the recurring-order offer I actually plan to make?
For: A research-only merchant preparing a recurring-order or standing-supply offer and comparing its public terms with the billing and fulfillment arrangement it actually plans to use. — updated 2026-10-01
- One batch report cannot establish a whole-catalog claim
Does this batch report support the scope of the claim beside it?
For: A research-only merchant reviewing whether a laboratory report supports the scope of a public product or catalog claim. — updated 2026-10-01
- Match the accreditation claim to the scope document
Does the public accreditation statement match the actual laboratory and scope record?
For: An owner or content reviewer for a research-only store that publishes a laboratory-accreditation statement beside product evidence or elsewhere on the website. — updated 2026-10-01
- Keep a reported percentage tied to its method and sample
Does the public percentage preserve the context given in the genuine report?
For: A research-only merchant's content owner reviewing a percentage displayed on a product page, label image or product badge. — updated 2026-10-01
- When a product page copies a report value incorrectly
Which public values no longer match the underlying report?
For: A research-only merchant who has already matched a product to its report and has found a possible copying error in the public listing. — updated 2026-10-01
- A supplier report is not your laboratory’s report
Does my attribution accurately identify who issued the report?
For: A research-only merchant publishing a supplier-provided laboratory report beside its own brand or testing claims. — updated 2026-10-01
- Review a report before publishing its private details
Does the public report expose information unrelated to the claim it supports?
For: A research-only merchant preparing a certificate of analysis or other product report for public access. — updated 2026-10-01
- A corrected report needs a traceable public replacement
Which pages still rely on a superseded evidence document?
For: A research-only merchant with a corrected issuer report for a product that remains in its current catalog. — updated 2026-10-01
- A report link visitors cannot open does not support a visible claim
Can a visitor reach the evidence without access to a private account?
For: A research-only store owner whose public claim links to a report held behind a private account or document permission. — updated 2026-10-01
- Match scarcity wording to the inventory or demand it measures
Does the stock or demand statement reflect a real measured condition?
For: A research-only merchant reviewing stock warnings, low-stock badges, or demand statements on its storefront. — updated 2026-10-01
- A countdown needs a real promotion deadline
What actually changes when the countdown reaches zero?
For: A research-only merchant using a countdown to advertise a time-limited offer. — updated 2026-10-01
- Keep evidence for the price a discount is compared with
What price history supports this advertised reduction?
For: A research-only merchant publishing crossed-out prices, savings percentages or other advertised reductions. — updated 2026-10-01
- Make the conditions of a free-shipping offer visible
Can buyers discover the real conditions before relying on the offer?
For: An owner or content manager of a research-only store advertising free shipping under conditions that buyers may not see. — updated 2026-10-01
- When a money-back promise conflicts with the refund policy
Which promise would a buyer reasonably see before ordering?
For: An owner or policy manager of a research-only store whose promotional guarantee and refund exclusions appear to promise different outcomes. — updated 2026-10-01
- Check the evidence behind a same-day dispatch promise
Does the stated cutoff match the actual handoff to the carrier?
For: A research-only merchant reviewing a public same-day dispatch statement against its actual fulfillment operation. — updated 2026-10-01
- Shipping time and arrival time make different promises
Does my wording describe dispatch or arrival?
For: A research-only merchant reviewing timeframe wording on product pages, checkout, shipping policies and order messages. — updated 2026-10-01
- Separate where a business operates from where a product is made
Which evidence supports the origin statement on this product?
For: A research-only merchant assessing US-origin wording, badges or imagery on product pages and across the catalog. — updated 2026-10-01
- Match a testing-frequency claim to the actual records
Does “every batch tested” describe what the records show?
For: A research-only merchant that publishes a testing-frequency claim and needs to check whether the records cover the batches the claim describes. — updated 2026-10-01
- Do your inquiry prompts match the research-only audience you describe?
Does the store invite requests that contradict its stated audience?
For: A research-only merchant reviewing what visitors are invited to ask before a sale. — updated 2026-10-01
- Search snippets can repeat claims removed from the page
What do my title and description still say about the offer?
For: A research-only merchant whose search result still appears to make a claim the business removed or changed on its website. — updated 2026-10-01
- Structured data should describe the offer a buyer can actually see
Do machine-readable prices, ratings and availability match the page?
For: A research-only merchant reviewing the machine-readable claims published alongside its storefront pages. — updated 2026-10-01
- Find current links that still promote a retired download
Which active pages continue to promote a withdrawn download?
For: A research-only merchant whose withdrawn product document still appears in links on the current storefront. — updated 2026-10-01
Request a website review
Want a second look at your own storefront pages?