Website representations

Keep a reported percentage tied to its method and sample

It preserves the report's context only when the displayed claim stays connected to the exact reported value and unit, the result's label, the named method and the identified sample. Compare those fields together. A correctly copied number can still accompany an unsupported claim if the page broadens what was measured or which product it describes. This is an evidence-to-copy comparison; it does not determine assay equivalence, product content, analytical accuracy or safety.

For: A research-only merchant's content owner reviewing a percentage displayed on a product page, label image or product badge.

Updated 2026-10-01

Read the whole result before editing the percentage

Open the genuine report used for the claim and locate the specific result, rather than relying on a filename or a percentage repeated in a supplier message. Record the document identifier, its date and version, the result label, the exact value, its unit and any qualifier printed with it. Preserve an inequality or stated limit as written; do not turn it into an exact measurement.

Record the method label and sample identity from that same report. If the document does not name one of them, mark it unstated and identify the question for the report issuer. Do not fill the gap from another report, a product category or what the team expected the method to be.

This review goes beyond checking that the product page links to a report. A working link tells the reader where the file is. The present question is whether the percentage on the page retains the meaning and scope expressed in that file.

Compare the claim's label and reach with the report

Read the words next to the percentage on the product page. Does the label match the reported result, or has the page replaced it with a broader term? Keep the report's method-specific terminology unless a qualified interpretation supports a different description. The number alone cannot justify treating differently named measurements as interchangeable.

Trace the sample identifier to the product or batch the page associates with it, using the business's actual records. Keep the distinction visible if a report identifies a particular sample while the page describes current inventory more broadly. A matching product name alone does not establish that the documented sample represents every item now offered.

Check the title, specification table, badge, label image and nearby explanatory text together. A method named only in the linked document may not explain a broad claim presented elsewhere on the page. The editorial task is to make the stated basis and sample context clear where the percentage is presented, without inventing an interpretation that the report does not supply.

Do not use the percentage to infer product content, analytical accuracy, suitability or safety. Those are separate claims requiring their own support. The worksheet records the boundary rather than calculating an answer to those questions.

Neither advertising guidance nor a laboratory standard certifies the claim

The FTC's truth-in-advertising guidance calls for truthful, nonmisleading advertising backed by appropriate substantiation, including on websites. That general principle is a reason to compare the public statement with its evidence. It is not a ruling that a specific phrase is lawful or that a displayed percentage is adequately substantiated.

ISO's public description of ISO/IEC 17025:2017 concerns the competence, impartiality and consistent operation of testing and calibration laboratories. It does not turn a product-page percentage into a product certification. A reference to the standard cannot supply a missing method label, establish which sample was tested or authenticate the merchant's report.

Keep scientific and legal questions with the appropriate qualified reviewer. Ask the report issuer to clarify the specific field or interpretation that is missing; do not ask a copy editor to settle whether two methods measure the same thing. Legal applicability to the actual product and market remains separate from this content comparison.

Choose an editorial action for the specific gap

When the value, label, unit, method and sample connection are documented, preserve that context in the public wording and retain the report reference in the editorial record. Describe the outcome as a traceable statement, not as a scientific validation of the result.

When the number is accurate but the claim's label or product scope has expanded, narrow the wording to what the report and product records support. When the method, sample connection or interpretation remains unresolved, hold or remove the unsupported percentage claim until the missing basis is established. Do not replace the number with a broader quality assurance that has no evidence.

Record the affected URLs and images, the owner of the correction and the wording actually published. A changed product description leaves work open if the original broad percentage claim remains in a badge or gallery image.

For a Prism website-review consultation, identify the research-only storefront, the public claim and the question about its presentation. Agree the pages, requested work, responsibilities, fees and terms before work begins. Use the public form for a summary, not private reports or identity records; the inquiry does not purchase a review or establish processing eligibility.

Percentage evidence record

Use one copy for each public percentage and its supporting report result. Fill the last column from real records. Classify the claim as context preserved, wording broader than evidence, or basis unresolved; none of those labels certifies the measurement.

Worksheet entries are not submitted by Prism’s worksheet and are not saved by the site. Use record types, availability, anonymized observations, or match/mismatch results. Do not enter government identifiers, customer names or addresses, customer messages, receipt-access links, card or bank details, passwords, or keys. Send sensitive documents only through the provider’s verified secure channel.

Percentage evidence record. The last column is for temporary notes.
Evidence fieldWhat to recordWhat the comparison decidesYour record
Published percentageExact displayed value, adjacent words, URL and the location of any badge or image repeating it.Identify the full public claim, including implications made by its label.
Report valueDocument identifier, date/version, result label, exact value, unit and printed qualifiers.Establish whether the number and its stated basis have been retained without turning a limit into an exact result.
Named methodThe method label actually printed for that result, or a note that it is unstated.Find a missing or changed method description without inferring equivalence to another method.
Sample identitySample identifier and any batch or lot the report states, plus the real product-record connection.Establish the documented scope; a similar product name does not connect every current item to the sample.
Public contextWording next to the number and explanatory text visible on the product page.Identify whether the page preserves the method and sample context or makes a broader statement.
Reviewer questionThe exact missing label, sample connection or interpretation and the person qualified to answer it.Keep an unresolved technical or legal question separate from a correction an editor can make.
Publication actionKeep with context, narrow, hold or remove the claim; affected URLs/images and responsible owner.Close only the observed content change, leaving scientific validity and legal applicability outside this comparison.

These are temporary notes. Leaving or reloading this page may clear them. Worksheet entries are not sent automatically. If you copy notes into the consultation message and submit the form, Prism receives them as part of your request.

Limits

  • This comparison does not verify a report's authenticity, validate a method or infer product content, analytical accuracy, assay equivalence or safety.
  • FTC guidance does not establish that a specific phrase is lawful. ISO/IEC 17025 is a laboratory standard, not a product certification or provider approval.
  • Keep private reports, identity documents and customer records out of the public consultation form. A research-only statement does not establish merchant eligibility.

Sources

  • FTC truth in advertising — checked 2026-09-28. Advertising, including website claims, must be truthful, nonmisleading and appropriately substantiated. This general guidance does not establish the legality or substantiation of a particular percentage claim.
  • ISO/IEC 17025:2017 — checked 2026-09-21. ISO describes requirements for laboratory competence, impartiality and consistent operation, used in laboratory assessment and accreditation. The public description does not certify a merchant's product or validate its reported percentage.
  • Prism solutions — checked 2026-09-21. Prism describes storefront review and help with provider website questions. Scope, fees and terms are agreed before work; the provider decides eligibility and account terms.
  • Prism contact — checked 2026-09-21. The form requests the website, products and question and excludes payment-card details, passwords and customer records. It does not purchase a review, book an appointment or submit a processing application.

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