Topic hub
Website representations
What the storefront says about the business — product claims, labels, policies and consistency across pages — and how to review it before a provider does.
117 guides — page 5 of 5
- Before uploading past buyers to an advertising audience
What must be verified before my past buyers' details go into an advertising audience?
For: A research-only merchant considering uploading its order history or customer list to an advertising platform's customer-matching feature. — updated 2026-10-01
- Write an accessibility statement that matches what was actually reviewed
Does our accessibility statement claim only what the review we actually performed can support?
For: An authorized staff member of a research-only merchant drafting or revising a public accessibility statement after some accessibility review work has been done. — updated 2026-10-01
- Product image descriptions should not invent attributes for screen-reader users
Does each image description reflect only the image's purpose and content we can actually verify?
For: An authorized staff member of a research-only merchant writing or auditing the alternative text attached to product and storefront images. — updated 2026-10-01
- A business directory describes a storefront you no longer operate
How do we correct an independently hosted listing our website editor cannot change?
For: An authorized staff member of a research-only merchant who found a third-party directory or profile describing a storefront, address, category or offering the business no longer operates. — updated 2026-10-01
- Customers are confusing a lookalike website with your store
How do we document and report a site imitating ours without overstating what we know?
For: An authorized staff member of a research-only merchant responding to reports that a separate website is presenting the business's identity as its own. — updated 2026-10-01
- A buyer's former employee still has access to its company account
How do we remove a departed employee's access without transferring it to whoever asked or destroying records?
For: An authorized staff member of a research-only merchant asked by an organizational buyer to remove a departed employee from the buyer's company account. — updated 2026-10-01
- The current report is not necessarily the report for an earlier purchase
Which report should we send when a customer asks for the document tied to their earlier purchase?
For: Support and operations staff of a research-only merchant who respond when a customer asks for the report associated with a past order. — updated 2026-10-01
- A bundle's claims need to distinguish the components actually included
Which included item does each bundle claim actually describe, and what can the complete offer accurately promise?
For: A research-only merchant publishing a multi-item bundle, kit or set whose page carries specifications, reports or quality statements. — updated 2026-10-01
- A recent-purchase popup needs a real event and a defensible public display
Does every message in the feed trace to a real event of the type it describes, and is the displayed customer detail defensible?
For: A research-only merchant running, or considering, a live sales-notification feed that shows recent orders to storefront visitors. — updated 2026-10-01
- Count customers before publishing a customers-served claim
What number can our records actually support for a customers-served claim?
For: A research-only merchant preparing a homepage, about page or marketing claim that states how many customers the business has served. — updated 2026-10-01
- What relationship supports an independently-tested statement?
Do our actual relationships with the testing organization support the independence our wording implies?
For: A research-only merchant whose storefront, packaging or marketing describes products or batches as independently tested or verified by an outside laboratory. — updated 2026-10-01
- An omitted test result cannot be read as a reported absence
The report does not mention this property - can the page say it is absent?
For: A research-only merchant's content owner deciding whether a product page may describe a property the laboratory report does not mention. — updated 2026-10-01
- An advertising disapproval and an organic Search problem need different evidence
Is this an advertising-platform problem, an organic Search problem, or two separate problems?
For: An owner or authorized staff member of a research-only merchant facing an advertising disapproval, an organic Search concern, or both at once. — updated 2026-10-01
- The application dropdown has no accurate category for your business
What do I select when none of the application's categories accurately describes the business?
For: An owner or authorized representative completing a provider application whose category list contains no accurate option for the business. — updated 2026-10-01
- Deleting a customer profile removed the record that stopped marketing
How do we keep honoring a recorded marketing objection after the customer profile that held it is deleted?
For: An operations lead at a research-only merchant who deleted a customer profile and needs the recorded marketing objection to keep working. — updated 2026-10-01
- Give a provider an honest way to review a legitimately restricted catalog
How can a provider review a catalog that legitimate buyers must authenticate to see?
For: An owner of a research-only store whose catalog sits behind legitimate buyer controls and who must give a provider an honest review route. — updated 2026-10-01
- A provider's screenshot appears to show another business
Before changing the website, how do I establish whether the provider's evidence is actually attributable to this business?
For: An authorized representative of a research-only merchant who received a provider review item whose screenshot or example does not look like the merchant's own site. — updated 2026-10-01
- The provider wants a supplier record you are not authorized to share
How do I answer a provider request for a third-party record when my right to disclose that record is not established?
For: An authorized representative of a research-only merchant whose provider requests a supplier, manufacturer or upstream record that the merchant holds under a confidentiality or limited-use restriction. — updated 2026-10-01
- The provider asks for domain proof, but public registration details are private
Which evidence can answer one domain verification request when public registration details do not show the business?
For: An authorized representative of a research-only merchant whose provider asks for website ownership or control evidence while a public registration lookup is redacted, proxied or inconclusive. — updated 2026-10-01
- Your new domain has a public history from an unrelated operator
How do I explain a domain's earlier public history without adopting it or hiding it?
For: An authorized representative of a research-only merchant that acquired or began using a domain whose earlier public pages appear to belong to a different business. — updated 2026-10-01
- A customer data export contains another person's information
Before releasing an export, how do I handle a correctly located record that also contains another person's information?
For: An authorized representative of a research-only merchant preparing a response to an individual data request when the located order, account or support record legitimately contains information about more than one person. — updated 2026-10-01
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