Do your inquiry prompts match the research-only audience you describe?

Read the invitation as an offer of help

The audience sentence explains whom the store says it serves. An inquiry prompt tells a visitor what the store is prepared to discuss. Read them together: the question is whether the requested conversation fits the business being described. A general contact button does not, by itself, demonstrate a conflict; the words around it and the destination may define a narrower or broader invitation.

The FTC’s truth-in-advertising guidance calls for truthful, nonmisleading advertising supported by appropriate evidence across media, including websites. Use that principle to examine the impression the invitation creates. The guidance does not approve a particular research-only phrase or determine the legality of a product. This comparison is a way to identify unsupported or contradictory representations before they become the next sales conversation.

Capture the path a visitor actually sees

Begin at the page that invites contact, then follow the link to the form or other stated contact route. Record the introductory text, button label, field labels, topic choices, instructions and any visible promise about the reply. Include prompts embedded in product pages and current sales templates used to invite further questions. Keep the URL and the date observed beside each passage.

Compare an invitation with the audience statement that applies to the same catalog and service. A footer viewed in isolation is insufficient context. If a prompt exists only for a particular product or audience, preserve that limitation. If you have no captured wording for a surface, record that it has not been examined; do not invent a prompt from what staff think the form says.

Use only the visitor-visible wording and the minimum context needed to interpret it. This exercise does not require submitting an inquiry, collecting a visitor’s personal information or copying private correspondence into a public worksheet.

Separate a contradiction from a missing business fact

A contradiction exists when the invitation offers a conversation outside the declared scope. An unsupported promise exists when the invitation commits to help that no approved business information or actual operating practice substantiates. An ambiguous prompt leaves it unclear what kind of request the team will handle. Those findings need different actions: correct the contradiction, substantiate or withdraw the promise, or clarify the invitation.

Confirm the actual scope with the person responsible for answering inquiries. Record which topics staff can address, which factual materials they can share and which requests they do not undertake. A staff habit is evidence of what happens, not automatic permission to advertise it. If the service practice conflicts with the research-only position, changing form copy alone leaves the substantive mismatch unresolved.

Different words can describe the same audience without conflict. Conversely, repeating research-only language beside a contradictory invitation does not resolve it. A visitor’s acknowledgment establishes no conclusion about whether the store’s invitation is truthful, whether the stated audience is the actual audience or whether a provider will support the business.

Assign a correction that reaches the whole inquiry path

Choose the supported audience and service description, then name each surface that needs changing. Correct or withdraw the invitation where it appears, update the linked form instructions and align the staff material used for the response. Do not merely move the contradictory invitation into a less visible channel. Record who controls each surface and the date the correction becomes visible.

Read the revised path once from the originating page through the form. A corrected button with unchanged topic choices can still invite the old request. Keep any unresolved service decision separate from the completed copy changes so the team does not call the whole issue closed.

For a scoped Prism website-review consultation, bring the public URLs, the conflicting wording and the factual service boundary you need reviewed. The website-review service sets which pages and questions will be examined. Prism’s terms describe reviews as informational, without legal certification or a guarantee of processing approval. A research-only label does not itself establish legality or eligibility.

Audience-to-inquiry comparison

Complete one copy for each actual invitation and its destination. In the last column, record the wording or evidence reference and your finding. Distinguish contradiction, unsupported promise, ambiguity and agreement; an unexamined surface stays unexamined. Keep private visitor information out of this sheet.

Worksheet entries are not submitted by Prism’s worksheet and are not saved by the site. Use record types, availability, anonymized observations, or match/mismatch results. Do not enter government identifiers, customer names or addresses, customer messages, receipt-access links, card or bank details, passwords, or keys. Send sensitive documents only through the provider’s verified secure channel.

These are temporary notes. Leaving or reloading this page may clear them. Worksheet entries are not sent automatically. If you copy notes into the consultation message and submit the form, Prism receives them as part of your request.