An illustrative facility photo should not imply a facility you operate

Identify the claim made by the whole placement

Start with the published location, not the image file by itself. Record the page URL, the section heading, the visible caption, and the sentence immediately beside the photograph. A laboratory image under a heading about the company’s own operations presents a different business claim from the same image in an article about facilities generally. The review question is what this placement asks the visitor to believe about this merchant.

Separate the possible assertions: which place is shown, who operates it, whose personnel appear, and what work the business says happens there. A picture can support one of those facts while leaving the others unanswered. Do not let a photograph of equipment stand in for records of ownership, current operation, testing, or production capability.

Trace the image to the actual subject

Find the asset’s source record and any reliable identification of the subject. Use the business’s photograph archive, the supplier’s description, or the image supplier’s record to establish what is actually known. Record an unknown location as unknown. A filename chosen by a designer and the visual appearance of the room do not establish its operator.

Compare that subject with records of the merchant’s relationship to the facility. A current agreement may document a defined service performed by another business; it does not by itself say the merchant owns the premises or all the equipment pictured. A historic photograph may depict a genuine former location while failing to describe present operations. Identify the period and the precise relationship the records establish before choosing public wording.

Keep permission to use the asset as a separate check. An image-use record answers why the file is available for publication. The facility relationship answers what the merchant can truthfully say about the subject. Neither record fills a gap in the other.

Choose a correction that matches the evidence

If the photograph depicts the facility the merchant actually operates, align the caption with the documented location, relationship, and period. Review nearby claims separately: showing a real room does not substantiate every claim made about its capabilities. If it depicts a supplier or other third party, describe only the relationship you can support and are authorized to publish, or choose a different image.

For an illustrative image, examine whether the page still suggests it is a view inside your business. A caption identifying an illustration cannot resolve a heading that continues to claim the pictured facility as yours. Correct the heading, caption, and surrounding copy together. If you cannot identify the subject or remove the unsupported implication coherently, replace or remove the placement instead of guessing its provenance.

The FTC’s truth-in-advertising guidance says advertising must be truthful, nonmisleading, and substantiated, including on websites. That supports examining the image as part of the representation. It does not approve a particular disclaimer, prescribe a facility-caption formula, or determine the legal adequacy of your revised page.

Close the correction on each public placement

Search the business’s own content inventory for other uses of the same asset. A homepage replacement does not correct an About-page caption or a separate download that still makes the old claim. Keep a dated record of the placements reviewed, the decision for each, and the published result. Reopen the changed page and check that the image and its surrounding text now tell the same supported story.

For a scoped Prism website-review consultation, bring the public URLs and the ownership or capability implication you want examined. Describe the research-only products and the question; keep private facility agreements out of the public form. Scope, fees, and terms are discussed before work. Follow-up is by email, and the request does not book an appointment, buy a service, or submit a processing application. The provider retains its own eligibility decision.

Facility-image representation

Complete one copy for each materially different image placement. Use references to your real records, not private agreements or personal details. If the subject or relationship is unknown, mark that gap and choose a correction that does not depend on it being true. Close the item only after checking the published placement.

Worksheet entries are not submitted by Prism’s worksheet and are not saved by the site. Use record types, availability, anonymized observations, or match/mismatch results. Do not enter government identifiers, customer names or addresses, customer messages, receipt-access links, card or bank details, passwords, or keys. Send sensitive documents only through the provider’s verified secure channel.

These are temporary notes. Leaving or reloading this page may clear them. Worksheet entries are not sent automatically. If you copy notes into the consultation message and submit the form, Prism receives them as part of your request.