Check your About-page story against the records behind it

Read the story as claims about who did what

Capture the live About page and any linked history or team page with the date you read it. Include captions and headings that identify facilities or describe capabilities. Break a sentence containing several assertions into separate entries: the entity involved, the activity, the location, the time period and any quantity. An attractive narrative can make several factual promises in a single line.

The FTC's truth-in-advertising guidance states a general US principle: advertising across media, including websites, must be truthful, not misleading and substantiated. Apply that as the reason to investigate the facts your story conveys. The topic page does not rule on the legality of a particular sentence, the adequacy of your evidence or obligations in another jurisdiction.

Keep business history separate from personal and supplier history

For founding and history statements, distinguish formation, first trading activity, the launch of a brand and the start of an individual's career. Inspect records relevant to the event claimed. A formation document can support an entity's formation date; it does not by itself establish uninterrupted sales, a laboratory's operating history or experience with a particular product. Where the story describes continuity through a business change, retain the records that explain that continuity rather than silently joining different histories.

For facility claims, identify who owns, leases or operates the location and who performs the activity stated on the page. Look for the relevant operating records or agreement, and check their dates and scope. A shipping address or a supplier invoice alone does not establish that the merchant operates the facility. A real relationship with a third party should be described as the relationship the records support.

Review supplier-originated prose separately. Copying a supplier's claim into a first-person story can make the merchant appear to perform the supplier's work. Trace the underlying fact to the party responsible and confirm whether it applies to the goods and relationship being described. Attribution can identify whose activity it is; it cannot make an unsupported activity true.

Check the people, capability and scale behind the adjectives

For each team statement, confirm that the person actually has the stated role and the particular experience or credential being described. Record the time period and whether the relationship is current. An adviser, contractor and employee may have different responsibilities. A person's expertise does not establish that the company performs every activity within that person's professional background.

For scale or experience claims, identify what was counted and over which period. Check the records behind the stated quantity or reach without filling a missing count from memory. Company totals, supplier totals and an individual's career totals are different populations. If the count cannot be reproduced from genuine records, do not keep it merely because it sounds plausible.

Treat language about capability the same way. Determine the specific work a reader would understand the business to perform, and whether current staffing, agreements and operating records support that interpretation. Descriptive adjectives can still imply factual capabilities. Removing a number or adding a vague qualifier is not enough when the remaining sentence still conveys an unsupported fact.

Choose a supported correction and reconcile the other copies

Give each claim one disposition: retain with an evidence reference, correct to an evidenced fact, or remove pending support. Use unresolved when records have not yet been obtained; do not label that claim verified. For a correction, record exactly which subject, activity or time period changed and why. This creates a usable editing decision rather than a general request to make the story more cautious.

Compare the corrected story with the business description already provided to the payment company. Stripe says it verifies business identity, what is sold and risk, and its activation guidance expects website business and product information to align with the application. These statements explain why conflicting descriptions deserve attention; they do not establish that Stripe specifically requires every history record or that correcting an About page secures approval. If an application contains an error, address it through the provider's authorized process as well as correcting the site.

Record the published change, its owner and the date the affected pages were read against the evidence. Check the other actual locations where that same story appears, including an introductory homepage passage if it repeats the claim. Keep private personnel, identity and commercial records outside public pages and inquiry forms.

Prism's published website-review scope includes marketing claims and business disclosures. For a scoped consultation, identify the story URLs, the assertions still uncertain and the type of evidence available without sending the underlying private records through the public form. Agree the pages and questions first. A review can identify a concern within that scope; legal sufficiency and provider eligibility remain separate decisions.

Story-claim evidence check

Use the rows to inventory claims actually published. In your notes, enter the exact wording and URL, a non-sensitive evidence reference, the entity and period supported, and retain, correct or remove. Identify who will make the change. Missing evidence stays unresolved; do not invent history to finish the worksheet.

Worksheet entries are not submitted by Prism’s worksheet and are not saved by the site. Use record types, availability, anonymized observations, or match/mismatch results. Do not enter government identifiers, customer names or addresses, customer messages, receipt-access links, card or bank details, passwords, or keys. Send sensitive documents only through the provider’s verified secure channel.

These are temporary notes. Leaving or reloading this page may clear them. Worksheet entries are not sent automatically. If you copy notes into the consultation message and submit the form, Prism receives them as part of your request.