Website representations

A review date should describe a review that actually happened

A displayed review date should be traceable to a real review record: the version examined, the sections and evidence checked, who performed the review, and any issues left open. An editorial change, a source’s publication date, and the date your team verified a claim describe different events. If only part of an article was checked, describe that scope rather than presenting the whole article as newly verified. If no review occurred, remove or correct the unsupported review label; do not manufacture a review history.

For: A research-only merchant maintaining review or update dates on articles, product information, and policy guidance.

Updated 2026-10-01

Identify the event behind the date label

Start with the wording visible beside the date. Published, updated, and reviewed each tell readers something about the page’s history. Determine which event the business intends the label to describe and find the corresponding editorial record. A system timestamp may show that someone saved a page without establishing which statements were examined.

Keep the first publication date, later content edits, and substantive review dates distinct in the internal record. A correction to a link or layout may be a real edit, but it does not establish that every provider claim or policy statement was checked again. Conversely, a documented review can find that the text remains accurate without changing the prose. Unchanged text is not the problem; claiming a review without having done it is.

Connect the review to a particular version and scope

Identify the page URL and the version the reviewer examined, then name the sections, claims, tables, images, and linked materials included. Record exclusions and the reviewer’s role. A review of one paragraph cannot establish that another section’s provider instructions were current, and a review of one article does not cover the linked catalog.

Compare that scope with the public presentation. A single prominent last-reviewed date can appear to describe the entire article. If the work was limited, use wording that accurately communicates the limitation or withhold the broader review claim until the relevant work is complete. Keep private reviewer records internally; the public page needs a truthful description of scope, not personal contact information or a full internal task log.

If the record has gone missing, do not reconstruct a precise date from memory. Preserve any evidence of work that can be verified and arrange a new review for the unsupported scope. A new review earns its actual date; it does not retroactively establish the earlier one.

Keep source dates separate from the review date

For each material source-dependent statement, retain the source URL, the evidence used, its relevant publication or version information, and the date your team actually checked it. An article edited today can still rely on a source last checked earlier. Changing the article date must not silently advance the source-check date.

Opening a working link establishes that the destination was reachable at that time. It does not, by itself, show that the source still supports the article’s interpretation. A substantive source check compares the relevant statement with the source’s current scope, including any provider, country, product, or method limits that matter to the claim.

The FTC’s truth-in-advertising guidance supplies a general requirement for truthful, nonmisleading, substantiated advertising across media. This review record applies that principle to how a merchant describes its own review activity. It is an editorial method, not an FTC-required date format, a universal review interval, or a legal determination about a particular label.

Publish only the review status the work supports

At the end of the review, record which statements remain supported, which were corrected, and which need further evidence or an authorized decision. A completed check may discover an unresolved issue. Do not use the date to imply that the issue has been cleared; correct or remove unsupported wording and describe any remaining limitation accurately.

Record when an approved correction actually reached the public page. A completed internal review and a published revision are separate events, so compare the live version with the reviewed version before changing the displayed status. Name the owner of outstanding work and the actual content change that would call for another review; do not claim an automatic or continuous review process that the business does not operate.

For a Prism website-review consultation, provide the affected URLs, the label shown, and the scope you want examined. Prism’s published review covers catalog descriptions, marketing claims, policies, and business disclosures within an agreed scope. Its findings are informational, not certification. Agree on the pages, reporting, responsibilities, fees, and terms before work; a Prism review date cannot be presented as legal clearance or processing approval.

Review-date record

Use this for one published date label on one page version. Compare what the label implies with what the review record establishes. Leave missing history unresolved, preserve actual source-check dates, and record a new review only when the work happens.

Worksheet entries are not submitted by Prism’s worksheet and are not saved by the site. Use record types, availability, anonymized observations, or match/mismatch results. Do not enter government identifiers, customer names or addresses, customer messages, receipt-access links, card or bank details, passwords, or keys. Send sensitive documents only through the provider’s verified secure channel.

Review-date record. The last column is for temporary notes.
Review factRecord to identifyLimit on the public date claimYour record
Displayed dateExact visible label, date, and page URL.Identify whether the page claims publication, an edit, a review, or continuing verification.
Page version examinedThe retained revision or other internal version reference used by the reviewer.Work on an earlier version does not automatically cover later additions.
Reviewed sectionsThe actual headings, claims, images, and linked materials examined, with exclusions.A limited check cannot silently become a whole-article review.
Evidence datesFor each material claim, its source reference, relevant version date, and actual source-check date.Neither a new article date nor an old source’s recent download makes its contents newly verified.
Reviewer recordThe authorized reviewer’s internal record and description of the work performed.A name or role without a record of work does not substantiate the scope.
Outstanding changesUnsupported statements, pending decisions, and the owner of each unresolved item.A completed review is not the same as cleared findings or completed corrections.
Published correctionThe final wording, public revision, and date it was observed after publication.An internal approval does not establish that readers can see the correction.
Date-label decisionKeep the documented label, narrow its stated scope, or remove the unsupported review claim.Use the date of the event actually established; never backfill an invented review.

These are temporary notes. Leaving or reloading this page may clear them. Worksheet entries are not sent automatically. If you copy notes into the consultation message and submit the form, Prism receives them as part of your request.

Limits

  • This worksheet is an editorial record, not a legal certification or an FTC-prescribed review schedule.
  • A documented review date does not establish that every claim is correct, that excluded content was examined, or that a provider approves the business.
  • Prism’s review is informational and limited to agreed scope. Keep private review records and sensitive business information out of the public inquiry.

Sources

  • FTC truth in advertising — checked 2026-09-28. Advertising must be truthful, nonmisleading, and appropriately substantiated across media including websites. This is a general principle for truthful presentation, not a required date label, review interval, or approval of a specific claim.
  • Prism features — checked 2026-09-21. Prism examines product descriptions, marketing claims, store policies, and business disclosures within agreed scope. Findings can identify reviewed content, concerns, and next steps when reporting is included; they are informational, not a legal opinion or compliance certification, and do not guarantee approval.

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