Payment controls and records
Analytics revenue uses a different currency from the order
Compare one genuine purchase across the emitted event, store order, and provider payment before comparing aggregate revenue. Keep each amount paired with its currency and unit, and record which components the amount includes. Google ecommerce events are supplied by the implementation, so an event value is not independent evidence of collected money. Locate the first recorded disagreement, then inspect the report's settings if the underlying records agree. Do not assume that analytics converted the amount or that a settlement amount should equal the original charge.
For: A research-only merchant comparing analytics revenue with actual order totals and provider payment amounts.
Updated 2026-10-01